With every collection, Velveteen brings to life our vision of a timeless California childhood filled with days spent exploring hidden pathways, sharing secrets with friends, and building fond memories. 

Our clothes are finely crafted with every detail given close attention and we are steadfast in our dedication to design, style and craftsmanship through every stage of design and production. 

We design and produce our own prints and fabric using a combination of beautiful Indian artisan techniques including lurex yarn dyes, block printing and hand embroidery.We are as dedicated to “doing well by doing good” as we are to design and craftsmanship.