You know how it is... You’re enjoying a great family holiday, your children happen to recognise one of their friends from nursery, and suddenly as parents you’re chatting around the pool about a shared love of travel, family life, and the need to dress your kids in sun protective swimwear.
Only then do you realise that you also share a mutual frustration at the lack of stylish UV protective swimwear out there, swimwear that protects your kids without any compromise on design. And suddenly an idea is born – gorgeous swimwear for kids with UV protective suntops and beachwear that style conscious parents will adore and cool kids will love to wear.
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